Small businesses need to advertise more than large businesses. While everyone has heard of the major sports companies, soft drink companies, and beauty products, small businesses need to work hard in order to educate the public about their products and services. Small businesses just don’t have products and services that are as easily recognizable, and this means that they must launch advertising campaigns in order to promote their brands.

The problem is that many small businesses have limited budgets when it comes to advertising, and this can limit how much advertising can be done – or at least it limits the national TV commercials and big ads in glossy magazines. The good news is that small businesses don’t have to spend a small fortune in order to get their businesses off the ground. There are many ways that businesses can advertise for very little money:

1) Media attention. Get to know reporters, writers, bloggers, newscasters, and other media professionals in your locality. Join online media groups and writers groups, especially those that have areas where writers can request interview subjects. The more often you are placed in articles and on the news, the more buzz will be created around your business. Whether you’re selling Votivo candles, Tocca candles, computers, or stationary, this sort of attention can build your business.

2) Sponsorship signs. If you sponsor a runner at your local marathon, sponsor a booth at the local fair, or sponsor a high school carwash, you will generally be able to advertise your company with the help of a large sign at the events itself. The great news is that local marathons, local fairs, and local car washes all bring in lots of people, so your sign will be seen by everyone. You will not only be doing good, but your business — whether that businesses selling perfumes, laptops, or software — will get some exposure to.

3) Local publications. Many small businesses advertise in their local small newspapers. These are often great places to advertise, because so many people glance through newspapers, local magazines, and other local publications. Be especially sure to look out for small free publications — people will often grab these and flip through them while waiting at a dentist’s office or bank. The ad rates in these small papers can be very attractive, as well.

4) Websites, blogs, and social media sites. It only costs a few dollars a month to have a website. Many blogs are free and allow you to tell customers all about your business. Social media sites such as Facebook and MySpace are also a wonderful way to advertise your business for nothing at all.

5) Talks. Schools, businesses, clubs, and associations all need speakers who can educate and entertain audiences. If you are a florist, for example, you can give a talk at your local garden club about the perfect wedding bouquets or at your local school about the history of flowers. After your talk, you can hand out your business cards or flyers.